Why Africa

Why Africa?

African economies are growing at a tremendous rate, overtaking even China’s decade-long double-digit annual growth. Six of the world’s ten fastest-growing economies are now located in Africa — and the continent is expected to sustain global growth throughout the 21st century.

Outlook 01

Global Economic Growth Hub

African economies are growing at a tremendous rate, overtaking even China, which had led the world economic race with its sustained decade-long double-digit annual growth rate. Six out of ten of the world’s fastest economies are currently located in Africa, with its other economies trailing not too far behind.

The continent promises to sustain global economic growth and recovery efforts throughout the 21st century, providing steady and lucrative fruits only to those brave enough to pluck them.

African landscape at sunrise
Chinese and African colleagues working together on site

Outlook 02

The World’s Gold Chest

Contrary to common knowledge, Africa is rich — incredibly rich in natural resources and all sorts of precious minerals. The continent single-handedly holds most of the world’s natural reserves.

All can be found there: gold, diamonds, copper, oil, timber or precious stones. You name it, Africa has it, and in head-spinning, outrageously disproportionate quantities.

All the world’s economic powers, including China, heavily rely on Africa’s resources to fuel their domestic industries, and their exploitation has already secured untold wealth to many Chinese businessmen.

Outlook 03

Africa, the Next Chindia

Africa is a vast land inhabited by a very young population. While the average Chinese person has a mature age of 40 years old, most African people are teenagers no older than 15. The continent is therefore capable of supplying the world with the youngest, most dynamic and by far cheapest labour force, expected to account for more than half of the world population by 2050.

That makes Africa, in a mere three decades, the world’s largest and fastest-growing market. Just like the 20th century belonged to China, the 21st century will be Africa’s.

Only the wisest business leaders will recognise the importance of an early implementation in this virgin market, at a time when there is virtually no existing competition. Africa is the prize of the world — and, as they say, early birds get the first worms.

Modern African city

What this means for our clients

Insight turns into execution.

Understanding the continent is one thing. Acting on it with the right local partners, structures and expertise is what ADC is for.

01

Market entry

Cross-border implementation, corporate strategy and business analytics for companies entering Africa or China.

02

Partnership development

Public relations, brand management and public-institution relations to open the right doors on both sides.

03

Local execution

Legal, financial, recruitment, translation and training services delivered through our offices in China and Africa.

Ready to explore African opportunities?

Let our team help you navigate and capitalise on the continent’s tremendous potential.

Contact Us Today